NASCAR/ARCA DEMOGRAPHICS
NASCAR and ARCA fans are a cross section
of America – Men, women and children from every income group. Last year across
all of it’s divisions, more than 20 million fans attended a NASCAR sanctioned
race.
|
38% of the entire US
population are Nascar fans.
40% of Nascar fans over
18 are Women.
40.1% have attended
college.
48% earn over $50,000
and 19% earn over $80,000 per year.
|
 |
69.8% of all Race Fans are between the ages of 18-54.
|
|
72% buy products because of the NASCAR name.
40% switch to a product if it's a NASCAR sponsor.
|
Longest Season Length in Professional Sports
With a season that extends from February to November,
NASCAR & ARCA have a year round sales presence.
|
|
(CLICK ON ANY OF THE
CHARTS ABOVE FOR LARGER IMAGES) |
In a recent Street & Smith's Sport's Business Journal
survey, decision makers at major corporations that invest heavily in sports
ranked NASCAR #1 in 18 of 20 sponsorship categories.
|
Who
does a good job or marketing their sport?
|
Who
delivers good business building programs?
|
Which
sport as a strong future?
|
| NASCAR |
96.6%
|
NASCAR |
63.6%
|
NASCAR |
95.6%
|
| NFL |
86.4%
|
LPGA
Tour |
38.5%
|
NFL |
86.5%
|
| NBA |
82.4%
|
Minor
League Hockey |
38.1%
|
PGA
Tour |
82.6%
|
| PGA
Tour |
72.6%
|
PGA
Tour |
38.0%
|
Olympics
(USOC) |
66.7%
|
| WNBA |
54.5%
|
NHL |
28.9%
|
Minor
League Baseball |
65.7%
|
| MLB |
54.5%
|
Minor
League Baseball |
28.6%
|
NBA |
65.3%
|
| Olympics
(IOC) |
54.5%
|
NBA |
26.8%
|
MLB |
63.8%
|
| NHL |
45.0%
|
NFL |
25.6%
|
Olympics
(IOC) |
61.2%
|
| Olympics
(USOC) |
41.2%
|
Olympics
(USOC) |
25.6%
|
NHL |
57.1%
|
| Minor
League Baseball |
38.8%
|
MLB |
22.1%
|
LPGA
Tour |
56.3%
|
Source: Street &
Smith Sports Business Journal September 20-26, 1999 Volume 2 Issue 22
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to the "Why Racing" Page
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"Sponsorship Opportunities" Page
